A FIELD GUIDE TO SMS RETENTION
Real SMS sequences. What worked,
what fell short, and what to steal.
Kopari: Welcome to the Koparty! We're so glad you're here.
Now that we're texting buddies, we'll stop by occasionally with special discounts, new products, and other goodies.
Use code: 9BAO4VT5 for 10% off your first order!
Shop Now:
https://kopari.club/6QftJP
Mad Rabbit Tattoo: Welcome to the Mad Rabbit line, we're stoked you're here! Before you get started, let us know what you're browsing for:
Reply back 1,2, or 3 & we'll shoot you a discount code off your first order!
FEATURED FINDING
FANJOY CART RECOVERY
Fanjoy gave new shoppers and returning customers separate abandoned-cart messages and offers.
THE MOVE TO STEAL
Split cart recovery by purchase history. Test messages and offers within each group.
Pick a moment. See why a real text works, what you should steal, and what you can test against what you send today.
THE COMPLETE TEARDOWN · FREE BY EMAIL
I’ll email you the complete teardown of all seven SMS flows, from the first welcome to the next order.
THE SEASONAL EDITION
BLACK FRIDAY / CYBER MONDAYA seasonal sale sits alongside your lifecycle flows. The customer should still feel like one person, with one coherent conversation.
01 Match the welcome to the offer that brought them in.
02 Make the opening message and the reminder do different jobs.
03 Check how scheduled campaigns overlap with automations.
YOUR TURN
Mark where you are. I’ll send examples, drafts and checks you can use to review each flow.
I’ll include the flow statuses you choose in your email. Your field notes stay in this browser.
0 of 7 reviewed
THE FIELD NOTES
Start with the examples I’ve picked.
Add your own discoveries here.
Add an SMS you actually received. Record the brand, the moment, and when it arrived. Your notes and screenshots stay in this browser.
These are my research targets, not confirmed subscriptions. Check the current platform at signup; a historical case study doesn’t prove today’s setup.
Welcome: observe after signup. Browse / checkout: trigger separately and record the event. Restock: wait for inventory. Winback / replenishment: require purchase history. BFCM: observe the actual campaign period.
Published example means an image reproduced from Postscript’s public educational content. I’ve kept the source links and retrieval dates so you can check them. Some images are illustrations with unresolved merge fields.
Inbox capture means a message you actually received. A single message does not establish the full automation, its trigger, its timing for other customers, or its performance.
Editorial notes are my interpretation and ideas for what you could test. I don’t infer conversion or revenue results from the creative alone. A signup can’t reveal every flow, so I mark anything I haven’t seen as unobserved.
I put this library together on 31 October 2026. Offer codes and product details in these historical images may no longer apply. Remove personal details from screenshots before you add or share them.